TikTok is introducing a new feature that allows them to cut down on the volume of AI-created videos appearing in their feeds. This move comes as the platform announced that it currently hosts over 1 bn content made with AI.
Trial and Implementation
The new functionality is undergoing trials over the next few weeks before a global launch. This shift coincides with a rise in AI-generated material, spurred by emerging video-generation tools.
The Broader AI Trend
It has been noted that almost 10% of the fastest-growing content creators on a popular video site exclusively feature content made by AI. A significant portion of this output is classified as mass-produced AI material, a phrase for poor-quality, factory-style content that is frequently illogical or dreamlike.
“We know from our community that many people like content made with AI tools, including AI artwork to educational videos, and we aim to provide users the option to see more or less of that, according to their own choices,” commented a spokesperson.
AI on the Platform
The platform shared that there are now 1.3bn videos on its service identified as artificially created. In total, more than 100 m videos are submitted to the platform each day, making clips made by AI a minor part of its total content library.
User Control Features
Viewers will be in a position to decrease or raise the level of AI-generated videos they view by opening the topic control option in the platform and picking “AI-generated content”. Additional categories that currently be modified under the tool encompass politics, style, aesthetics, and dance.
Platform Guidelines
Its policies mandate content makers to label “realistic” AI-made content, and it forbids dangerous AI impersonations of public figures or emergencies. Any authentic-looking AI video that is not labeled can be taken down under its community policies.
Furthermore, the service will from now on add an “AI-made” tag to content made using its own AI tools, or detected by an collaborative effort for recognizing artificial media. This step is intended to deter users from seeking to circumvent the tagging system.
AI Literacy Programs
The company is furthermore launching a two million dollar educational fund for experts and institutions to create learning resources about ethical AI use. This initiative will benefit educational bodies specializing in training coding and technology.
Moderation Strategy
The platform has justified its content review process, amid controversy over proposals to lay off a large number of content moderators in the UK. TikTok is set to eliminate a significant number of roles in its content moderation department in the UK capital, with worker representatives and internet security professionals voicing alarm that humans are being replaced by automated systems.
A company official explained that human moderation would still have a role, but automated tools can safeguard staff by eliminating the most distressing content prior to it has to be seen by people. The platform announced a 76% decrease in disturbing and violent content seen by content reviewers over the last 12 months due to the use of its machine learning processes.
“We think that it’s essential to integrate people and machines to keep the platform safe,” the official commented. “We’ll have staff as involved in the system, but we also think it’s very important to limit contact with dangerous material as rapidly, which is the area in which a extensive automated help is proving valuable operate efficiently.”